Midweek Business Review When Income Feels Slow
I do my midweek business review before Friday because I want enough time to notice where my attention has gone and choose what needs tending next.
This weekend, I was at a new farmers market looking at an incredible vendor's pies and sourdough bread. I started thinking about the seven pies I now look at every week in my own business. I used to wait until the end of the week. Now I look at them in the middle of it.
When income feels slow, it can be tempting to look for one urgent fix. My practice is gentler and more useful than that. I look at the whole landscape of my sacred business and notice whether there is a part of it I have not tended at all.
Why I do a midweek business review
A midweek business review shows me what received my energy at the beginning of the week, while there is still room to adjust. I am not looking to make every pie equal. Some weeks, a particular pie should be smaller because that is what the work requires.
I am looking for the pie that has received no attention, and then I ask whether that absence is aligned with the business I am building. Some pies support long-term growth. Some support what needs to happen now. Both matter when I am looking at the holistic view of my sacred business.
The timing matters to me. A Friday review can be a thoughtful reflection, but it is often too late for the kind of reset I need. Midweek gives me a chance to move inside the week, not simply describe the week after it has happened.
The seven pies in my business
Offerings: the paid offers I am holding.
Client attraction and list building: the ways I am gathering new folks into my container, including lead magnets, tiny offers, bundles, and summits.
Marketing: how I share valuable information through my newsletter, Substack, podcast, and paid marketing.
Selling: inviting folks to a call, letting them know about an offer, and having intimate conversations and reach outs.
Client care: showing up in our community portal and when we gather on Zoom, while holding a mutual, collaborative space.
Operations and systems: tending to standard operating procedures, the backend of the business, and the AI skills that support the work.
Self care and professional development: enhancing my skills and supporting my mental, physical, emotional, and spiritual health in the season I am in.
These are my seven pies. Yours might have a different shape. The point is not to borrow my exact categories. The point is to see the parts of your business clearly enough to know where you are placing your attention.
What income can reveal in a weekly business review
If business feels slower than usual or money is not coming in, I wonder whether certain pies have received very little attention. This is not a judgment, and it is not a formula for why income changes. It is a place to look before I decide that the whole business is the problem.
For me, selling is often the pie I place on the back burner. Reaching out to folks, letting them know specifically what I would love for them to enter into, and having intimate conversations are all things I actively reset midweek.
Client care can pull at me in the other direction. I care so much for my clients. When they become silent, I can worry that there is something more I need to do, even after over a decade of this work. And I also know they are sovereign. They have their own lives and seasons, and I trust that they come back when they need support.
Client care means showing up as best as I can when clients need and ask for support. It also means recognizing my boundaries. I do not have to extend myself simply so someone knows the value of our work together. That recognition is part of the self-care pie too.
Your five-step midweek business review
Name the seven pies in your own business.
Notice where your attention has already gone.
Look for the pie that has received no tending.
Ask whether that absence is aligned with the work you are building.
Choose one thing to shift into before Friday.
A few questions to take into your review
Does every pie need equal attention?
No. The review is not about equality. It is about noticing the pie that has received no tending and deciding whether that is aligned with your work.
When should I do this review?
Midweek, while there is still enough of the week left to make a thoughtful shift before Friday.
What should I do with a pie I have not tended?
Choose one thing to shift into. A small, clear move is enough to begin tending the pie you have noticed.
If you would love a more intimate way to understand the energy you bring to your business, take the Magic and Medicine Quiz. And if you are ready for a business space that holds both strategy and the whole of you, LUSH Business Academy lives here.
