Why You Overcomplicate Every Good Idea in Your Business

Raquel Corona came to the first Sacred Strategy conversation we have ever done live, straight from a walk around her pond, where she had just spotted a black duck she had never seen there before, on a week that started with her stomping around that same park upset about her home, and I think that is the truest way to meet her, mid turn, noticing the small bright thing.

Raquel is a writer and a spiritual guide, a feminist scholar who spent two decades inside academia before she built a business she actually loves, and what we ended up circling was the tender place a woman lands once the work finally feels good, when the question stops being how do I make this work and becomes what kind of life am I building now that I get to choose.

She is a Prolific Alchemist, and you can watch her archetype move through the whole hour, the fire that dreams up a summit and the same fire that inflates it into a production of five hundred people before the idea has even finished arriving, when her creative spirit was only ever asking her to invite a few women onto a Zoom during her favorite season, and let it be simple, and let it go. We talked about that, and about being allowed to be a beginner after a lifetime of being the smart girl, and about Cassandra and the story Hollywood keeps trying to resolve that cannot be resolved, and about the business itself being the disruption. Come sit with us.

Raquel's Musings

"I'm a generator. I don't know how I feel until I'm in something."

"Where did my brain go? It went to like five hundred people, and I have to make it this production, versus my creative spirit is just saying, invite a couple people to a conversation, have some fun, and host an event during your favorite time of year, and then let it go."

"Getting these degrees was harder than half the stuff I've done in this business."

"He sees it from me as a way of, oh, that woman cares. He sees it from you like it's a threat, because the positionality is different."

"The business is like the hugest disruption I could create."

About Raquel

Dr. Raquel Corona (she/her) is a spiritual guide, a weaver of words and worlds, and the creatrix of Truly Yours, Salud. With nearly two decades of experience in writing and higher education, she helps women cut through the world's noise so they can finally hear the voice within.

Website: trulyyourssalud.com

YouTube: @TrulyYoursSalud

Instagram: @trulyyourssalud

LUSH Business Academy

Raquel named LUSH Business Academy in the episode all on her own, and it is the place I teach women to fold all their scattered gifts into one signature offer that pays them every month instead of the launch and hope cycle.

Enter a Magical Business School

PS. If you haven't taken the Magic and Medicine Quiz yet, it lives here.