What to Build After Your Bundle Freebie
Fall and winter in the Northern Hemisphere, and spring and summer in the South, are one of the most active stretches of the year for bundles and summits. I encourage my clients to pitch themselves during this season and to have fun creating all the wonderful freebies that will delight their new leads.
A bundle does ask something of you. You are bringing a free resource that belongs to the theme of the collaboration, and that resource has to be genuinely useful. I would love the whole experience to be valuable for every woman who says yes to participating. My hope is that you also do not feel overwhelmed by it but rather energized by the creative spark.
What a bundle funnel is
A bundle funnel: the path waiting on your side of the collaboration, from the page where a woman says yes to your free resource, through the delivery of that resource, across a clear bridge, and into the emails that carry her toward your paid offer.
A previous Recipe Card was about where your lead magnet belongs inside someone else's collaboration. This one is about what has to be waiting on your side when she says yes.
So rather than describe a funnel to you, I would love to show you a real one. I just finished building this whole path for a six week training of my own, and I am going to walk you through mine piece by piece.
Begin with the free invitation
I created an interactive freebie. This one page helps a business owner explore where AI can mindfully help, and it is called Your AI Possibility Map. The page names the map by its actual title so that a person entering her email address knows exactly what is on the other side of the opt in page.
That naming matters more than it looks. She is making a decision at that moment, and a page that describes a vague benefit asks her to decide without the information she needs.
Deliver it simply, and remember that the resource is its own build
My confirmation page does one job, which is to send her to open the map. The map itself took far longer to make than the page did but again, that makes sense, yes?
The job of the freebie was to move her through three steps. She notices the areas of her business where AI might offer thoughtful support, she gathers the possibilities and chooses one useful place to begin, and she adds her own context and judgment and boundaries to shape a starting prompt she can actually use.
I built it in two formats, interactive in her browser or a printable guide she can write on with her favorite pen. Her answers save on her own device and are private.
This is the piece most people underestimate. The landing page and the actual asset are two separate builds, and both of them have to exist before you pitch yourself for the bundle.
Build the bridge to the paid invitation
My confirmation page carries the first mention of the training, and a separate sales page holds the full invitation. This is the piece I would have you look at the longest with pure devotion.
The map, the freebie, helps her see the possibilities, choose one place to begin, and build a starting prompt. The training, my paid offer, is where she tests that prompt, fine tunes it, and decides where AI belongs in her business and where it does not.
There has to be a very clear bridge between the free resource and whatever offer already lives in your ecosystem. When the free thing ends exactly where the paid thing begins, you are not persuading anyone. You are simply showing her the next step of work she has already started.
Create the email library
I batch all of my work which includes when I write emails. For this funnel, I had 40 emails but do not fret, most of them were reminder emails for the live class with the date, time and Zoom link.
Besides that there was the confirmation email with the freebie, the invitation or sales emails, and a lovely welcome email for when someone enrolled. Please do not think you need to write 40 emails.
A smaller library is a real library. One email that delivers the resource, a few that carry the invitation, and one that welcomes her if she enrolls is a complete path.
The four pieces, in order
The free invitation, a page where she says yes and receives a resource named by its actual title.
The delivery, a page that does one job, plus the resource itself as its own separate build.
The bridge, a first mention on the delivery page and a separate sales page holding the full invitation.
The email library, delivery first, then the invitation, then the welcome.
Questions about building a bundle funnel
Do I need a sales page for a bundle freebie?
You need somewhere the full invitation can live. The delivery page can carry the first mention, and a separate page can hold the details, so the woman who is only there for the free resource is never asked to read a sales page she did not come for.
How many emails does a lead magnet funnel need?
Mine came to 40 because most of them were class reminders for a live training with two class times. A funnel without live sessions needs far fewer. One delivery email, a few invitation emails, and a welcome email is a complete library.
What makes a good bundle lead magnet?
It belongs to the theme of the bundle, and it is genuinely useful on its own. If it only makes sense as an advertisement for what comes next, it is not yet the resource.
Should I build the whole funnel before I pitch myself?
The resource and its delivery need to exist. The bridge and the email library can be built while the collaboration is being organized, and that is usually how the timing actually works.
If you are curious which energy you are bringing to all of this building, the Magic and Medicine Quiz will tell you which archetype tends to run your business, and it takes about a minute.
And if you would love company while you build the path, LUSH Business Academy is where we map these funnels together, one step at a time.
